MODERN MARKETING :
Modern Marketing is a holistic, adaptive methodology that connects brands with real customers and drives business results by blending strategy, creative, technology, and analysis.
marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services.)” But that is what marketing used to be. Today, marketing is about relationship management.
David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee Guy Kawasaki's Remarkable People. This week on Remarkable People, Guy Kawasaki interviews David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet, a global marketing and branding consultancy.
5 Modern Marketing Strategies You Should Know :
Social Media Marketing.
Email Marketing.
Affiliate Marketing.
Internet Ads.
Product Placement.
Learning and comprehending the wants/needs of the consumer through online interaction. Creating products that meet the needs of the target consumer. Leading the competition in customer satisfaction. Making sure a business' efforts make a profit for the organization.
The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization.
Here are 8 marketing theories worth brushing up on to help make your content even more effective :
Maslow's Hierarchy of Needs.
Consistency Theory.
Elaboration Likelihood Model.
The Extended Self.
Flow (or Optimal Psychological Experience)
Network Theory.
Planned Behavior.
Institutional Theory.
7 P's of marketing :
Product, Price, Place, Promotion, People, Process, and Physical Evidence.
Top 4 Features of Modern Marketing :
Consumer Orientation:
Modem marketing recognizes consumer's supremacy in marketing.
Modern Marketing Begins with the Customers: The producers of the last century had little care for the consumers.
Modern Marketing Begins Before Production.
Modern Marketing is a Guiding Element.
main focus of modern marketing :
Modern marketing is about customer experience at every touchpoint, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. Modern marketing is personal.
Benefits of marketing :
THE ECONOMIC BENEFITS OF MARKETING.
Marketing serves as a bridge between the customer and the seller of products and services.
Marketing makes buying easy for customers.
Marketing creates new and improved products at lower prices.
Utility.
The functions of marketing add value to a product.
Form Utility.
Some of the drawbacks of the marketing concept are listed below:
Customer satisfaction stills a subservient goal: No one denies the importance of customer orientation, but it is easy to see that most companies are not practicing it.
Ignores societal and environmental good.
Suppresses innovation.
Modern marketing is about customer experience at every touchpoint, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. Modern marketing is personal.
The 5 Essential Tools for the Modern Marketer :
Sales Force Automation Software. Visibility into opportunities and customers (and how they became opportunities or customers) is critical for evaluating your marketing efforts.
Social Marketing Platform.
Marketing Automation Software.
Web Platform.
Content Marketing Software.
" Thus these are the basic knowledge about modern marketing "